Creating the Approachable Advisor

While I was at PPK, I was the main copywriter for the Tires Plus social media account. This team started from the ground up, and it was up to us to determine the content, voice, and overall direction in adapting the Tires Plus content to the current social media landscape, which included Instagram, Threads, TikTok, and Facebook.

The ultimate goal for the Tires Plus account voice was to become the “approachable advisor.” Relatable and also informative. Not necessarily targeting the die-hard enthusiasts (but we like them too), but more the everyday car owner who’s looking to take better charge of their auto maintenance routine. Offer a peek behind the curtain of car care, while also maintaining the vision of Tires Plus’ expert techs.