NATIONAL PEDIATRIC CANCER FOUNDATION
NATIONAL PEDIATRIC CANCER FOUNDATION
I helped spread awareness for pediatric cancer research (by copywriting).
Major League Baseball Awareness Ad
While I was at NPCF, we were given an opportunity to place a print ad in an MLB promotional book distributed to every attendee of that year’s Minor League Finals.
We saw a thematic tie connecting the developmental opportunity of athletes in the Minor Leagues with the developmental opportunity of survivors of pediatric cancer.
“Meet Al and Tanjala Eischens:
Sled Dog Racing for a Faster Cure”
Every year, Al and Tanjala Eischens take their loyal team of dogs into the historic Iditarod Trail Sled Dog Race.
In partnership with NPCF, the duo uses their sporting platform as a means of generating awareness for pediatric diseases.
I wrote a feature on them!